The
cultural animal is altruistic because the cultural animal’s particular kind of
agent self is a looking-glass self that begins to be created early in
development, typically around 30 months, by internalizing the responses of the
set of significant others important to the developing person at that time. At
first, the other-directed emotions of shame and guilt are felt when a
significant observer reacts in sharply negative fashion to an observed
behavior. An important next step comes when the developing human learns to
accurately imagine how a significant other who may or may not be actually
present would react to an action that was just performed or is being
contemplated. Each layer of development added makes the developing animal more
cultural and the “selfish” actions of this looking-glass self-agent more
other-directed.
Finally, a generalized other emerges as the
constant audience and judge of the actions of a self so fundamentally
other-directed that almost every action, even those never witnessed by any
actual other, are for the other and selfish at the same time for a self that
is for the other if not all the way
down at least very, very deeply down. In the fully mature cultural animal that
the typical adult usually becomes, all actions are either for or in spite of this generalized other or some literal other
present or imagined as the audience of the action. Actions in spite of make us feel guilt or shame. I do not feel comfortable
saying that only our in spite of
actions are selfish. I also do not feel comfortable saying that our for actions are finally selfish because
they are performed to make us feel better. Given the way we cultural animals
develop as such, it would be utterly amazing if we did not routinely do things
with the ultimate goal of benefiting other persons and feel really good about
ourselves when we do.
“The
empathy-altruism hypothesis claims that pro-social motivation associated with
feeling empathy for a person in need is directed toward the ultimate goal of
benefiting that person, not toward some subtle form of self-benefit” (Batson et
al., 1988, p. 52). This is the clearest statement I have found of the Batson
position. It essentially argues that altruistic behaviors are based on feelings
of empathy for others that lead us to perform actions that contribute to the
well-being of these others. The phrase “not toward some subtle form of
self-benefit” is where the argument with Cialdini starts. Cialdini and those of
his camp want to say that if any form of subtle self-benefit can account for
altruistic behavior then these behaviors are not truly altruistic. Their
research agenda is an attempt to explain all forms of seemingly altruistic
behavior in terms of such subtle forms of self-benefit. Batson’s counter-agenda
is an attempt to design experiments that control for these “subtle forms of
self-benefit” without eliminating altruistic responses. If Cialdini were on
fire and I put him out with a foam fire extinguisher, he would claim after the
fact that I only did it because it lowered my level of distress when he stopped
running around and screaming and instead lay quietly on the floor repeating “Oh
God, oh God” over and over. When Batson heard of this, he would immediately
begin trying to design an experiment that would determine if I would have used
the fire extinguisher on Cialdini in circumstances such that this reduction in
my own level of distress would not have resulted. All the references cited in
our textbook are examples of this agenda or this counter-agenda. The long spiel
I opened with was meant as an explanation of why I see the whole dispute as
being somewhat silly.
A 1991
study used a sample of 252 college students with a heavily female skew
(198/252) in three experiments testing the hypothesis that helping behavior was
motivated by the joy that those helping could expect to experience vicariously
when the individual’s situation improved (Batson et al., 1991). These were
factorial studies controlling for level of empathy (low/high) and chance of
experiencing vicarious joy (20%/50%/80%). The patterns that emerged were not at
all consistent with what would have been predicted if helping were motivated by
the chance of experiencing vicarious joy. Vicarious joy is therefore not a
“subtle form of self-benefit” sufficient to explain the helping that actually
took place. This does not prove that this altruistic behavior was motivated by
simple empathy with no ultimate goal beyond benefiting the person helped but
the results are not inconsistent with this claim. This is the typical move of
the Batson camp agenda: take some “subtle form of self-benefit” put forward by
the Cialdini camp as a motive for helping behavior, control for it as an
independent variable, and show that the level of this independent variable
makes no difference to the dependent variable whereas the level of empathy,
measured as another dependent variable, does.
The idea of
a 2x2 factorial design looking at (low/high empathy) and (ease/difficulty of
escape) as the levels of the two independent variables was looked at in a 1981
study by Batson et al. Once again, we have empathy and a second independent
variable cross-controlling for each other. The idea is that if watching someone
else suffer gives us an egotistic motive to help, then how easily we can escape
watching them suffer should also determine how willing to help we are. On the
other hand, if our response is rooted in pure empathy, whether we can escape
watching or must continue to watch should not have much impact on our
willingness to help. The results showed that in high empathy subjects, how easy
it was to escape did not predict helping whereas in the low empathy subjects,
it did. The low empathy subjects helped more when escape was hard and not as
much when escape was easy. Empathy motivated helping even when escape was easy.
Egoistic motives did so only when escape was hard. The implication is that
empathy always generates altruistic behavior whereas egoistic motives sometimes
do but not as reliably as high levels of empathy. High empathy alone is enough
to generate altruistic behaviors at both levels of the second egoistic
independent variable (Batson, Duncan, Ackerman, Buckley, & Birch, 1981).
In another
study, a total of 100 participants broken down into three age categories (6-8,
10-12, and 15-18) were used to try to resolve contradictory findings about
altruism and negative mood (Cialdini & Kenrick, 1976). Some studies had
shown a positive correlation between negative mood and altruism and some had
not. The study authors hypothesized that if negative mood does correlate with
altruism, this would indicate that altruism has the egoistic motive of cheering
the altruist up. They further surmised that the contradiction in the original
studies were caused by not taking age, and therefore level of socialization, into
account, which is why they broke their sample up into three age categories. The
three groups were encouraged to think of either depressing or neutral events
and then given the chance to be generous. The younger subjects were actually
less generous after thinking depressing thoughts but this reversed with
increasing age and level of socialization until the opposite pattern was seen
for the oldest group. These results indicate that the self-rewarding impact of
benevolence on mood is an artifact of socialization.
Thomas and
Batson (1981) conducted a study to establish that normative pressure to help
may actually undermine the self-reward that comes from being spontaneously
altruistic. This was another 2x2 factorial design in which the independent
variables were receiving help/no help and a second variable was based on being
told either that most people helped or that few people helped. The dependent
variable was how altruistic subjects felt as determined by a survey hidden in
materials given out to disguise the actual purpose of the research. The
subjects who felt most altruistic were those who helped without having received
help and were told that very few people helped.
Normative pressure, especially normative pressure based on the principle
of reciprocity and a strong social consensus about what one “ought” to do, is
often put forward as an explanation of helping behavior that is egoistic and
self-serving rather than being determined by a genuine empathically based
concern for the other. Showing that responding to such normative pressures
actually makes people feel less altruistic when they help is another way to
attack the idea that altruism is finally self-serving in this way. Please
forgive me if this fast sprint through only five research articles has given
the impression that I do not take the subject seriously. It is more that the
two well-established camps involved in the debate have defined the terms of the
debate in a way that is not all the interesting from my perspective.
I spend a lot of time on the
Internet. I am something of a connoisseur of weirdness. I seek out unusual
people online and, more often than not, on those rare occasions when I travel,
I am going to meet someone in real-time I have gotten to know well online. Most
of the people I communicate with online I will never meet in real-time. Many of
them live in New Zealand for some
reason. One person I got to know online knowing that I would never meet her in
real-time was the only homeless woman in America, as far as I know, who managed
in spite of being officially homeless to have a blog. She had a computer
science degree from University of Maryland and had
tapped into the power-lines while living in a sort of yurt in a forested area
of Northern Virginia. Years before, she had
worked for the Department of Justice and had helped win the big anti-trust suit
against Micro-soft by hyper-linking all the documents together in one big file
in a way that was innovative at the time. She was a high functioning autistic
who after losing many jobs and suffering many frustrations moved out into the
woods to avoid further trauma.
She had a
real genius for online search and I paid her small amounts of money to do
research for me. This was one way that she bought food and replaced her
electronics gear as it wore out. I enjoyed reading her blog and remained a
regular contributor and online friend even after she managed to cost me one of
my own jobs and a couple of valuable professional connections just being who
she was. To be fair, I also made several friends based on my gutsy willingness
to be publicly associated with someone whose letters to the Washington Post
often got lengthy replies and caused odd sub-conflicts to spin-off from
important political issues. Many people knew about the crazy genius woman out
in the woods even though no one knew exactly where her yurt was located.
At some
point, she began to complain about her teeth. She had not seen a dentist for
years and was never highly focused on dental hygiene. She would not let me pay
for dental work. She also spent anything I paid her on food, including sweets,
and computer gear all the time she was complaining about her teeth. Finally,
she as changed but I’m not sure it has improved. Mine has improved.
I asked all
my housemates how to answer this question and they all gave the same reply.
Suzie says that I’m always the one who takes care of her when she is sick.
David and Kathy mention that I’m always willing to do errands and everyone
pointed out that I’m the one who takes out the garbage and cleans the cat’s
liter boxes not because these tasks were assigned to me in any official way but
because I started doing them and everyone now thinks of these as my tasks. I’ve
ended up doing the things no one else wants to do. I believe altruism to be
very real for all the reasons I presented in the first paragraphs of this essay.
A cultural animal, with a self that is other-directed almost all the way down,
is capable of being selfish on behalf of a self that can, on occasion, expand
to include all life anywhere in the universe. It would make me happy to learn
that we are not alone in this universe for all the same reasons that it makes
me happy to have friends that I will never have the chance to hug in New
Zealand. It makes me happy when the
Democrats win elections or when one of my students from Pakistan gets
admitted to the engineering program at Texas A&M partially because I put a
lot of time and all the rhetorical skill I possess into writing a letter of
recommendation. In less than 600 words, I skillfully undermined every negative
stereotype about Muslims that might have gotten in his way so subtly that I’m
sure the engineering committee never realized how carefully everything they
were reading had been spun to my student’s advantage. The glory of a cultural
animal is the way the very nature of this looking-glass-self, other-directed
almost all the way down, makes it difficult to say what is altruistic and what
is selfish. I want to argue that, the more cultural an animal becomes, the
harder this distinction is to draw and, perhaps, the less meaning it has in
actual practice.
References
Batson, C.
D., Batson, J. G., Slingsby, J. K.,
Harrell, K. L., Peekna, H. M., & Todd, R. M. (1991). Empathic joy and
the empathy-altruism hypothesis. Journal
of Personality and Social Psychology, 61, 413–426.
Batson, C.
D., Duncan, B. D., Ackerman, P., Buckley, T., & Birch, K. (1981). Is
empathic emotion a source of altruism motivation? Journal of Personality and Social Psychology, 40, 290–302.
Batson, C.
D., Dyck, J. L., Brandt, J. R., Batson, J. G., Powell, A. L., McMaster, M. R.,
& Griffitt, C. (1988). Five studies testing two new egoistic alternatives to
the empathy-altruism hypothesis. Journal
of Personality and Social Psychology, 55(1), 52–77.
Cialdini,
R. B., & Kenrick, D. T. (1976). Altruism as hedonism: A social development
perspective on the relationship of negative mood state and helping. Journal of Personality and Social
Psychology, 34, 907–914.
Thomas, G.,
& Batson, C. (1981). Effect of helping under normative pressure on
self-perceived altruism. Social
Psychology Quarterly, 44(2), 127-131.
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